COLOURS,TRENDCONSULTING & DESIGN

Work with me – individual steps of our collaboration

My service consists of the following modules:

COLOUR CONCEPTS, TREND CONSULTING & DESIGN

which can be booked individually or combined to suit your individual needs. But first some information how we would start.

HOW DOES A COLLABORATION WORK?

The first important step is a briefing on your part, which should include the following points:

  • target group
  • brand positioning
  • amount of designs
  • technical equipment
  • your ideas

The briefing serves as a guideline for the designer in finding ideas and creating designs.

On the basis of the briefing, I develop a design direction tailored to your product line and target group. On request with collection outline plan and must-haves. I design single items or a complete collection with a red thread that runs through it, and detail solutions that make the models special.

CATEGORIES:

GRAPHICS
PRINTS
LABEL

FITNESS
SWIM
ATHLEISURE

ACTIVEWEAR
PERFORMANCE
SAFETY

COLOURS & MOODBOARDS

Colours evoke certain emotions in the person looking at them. The colour concept of a collection has a decisive influence on its message and appeal. And at the beginning of a new concept there stands inspiration.

I create inspiring moodboards for you, which in the first step of a collaboration visually express ideas and mood of the collection and communicate them better than through words.

What is a moodboard?
  • A moodboard is a kind of collage that precedes the design process: “design before design”.
  • Here, initial ideas and moods are collected that reflect the colour concept, target group, positioning or collection message.
  • In the process, excerpts from magazines and photos can be used and glued on. Or you can work virtually on the computer with photos from the web. On the social media platform Pinterest, a kind of online pinboard, ideas can easily be picked up and a first approach visualized.

A moodboard helps to save time and money for designs that go in the wrong direction. Because at the beginning you may have a clear idea of a design in mind, but you don’t know what it should look like.

TRENDCONSULTING

I advise you if you want to start a new project and are unsure which trend themes are ideal for your line or how trend driven it should be.

I filter out the trends for you and inform myself about activewear at important trade fairs such as ISPO or Performance Days. In my Blog with trend updates and inspiration you will find short reports of the latest trade fair trends. 

In addition, I research the web on various social media channels in categories as architecture, art, photography, graphics, interior design, design and fashion since social trends and megatrends are the first to be identified here >>>.

Every day I scan my environment for beautiful colors and new aesthetic connections. All this I visualize in the form of moodboards, which help you to get a first strong picture of a collection.

In close communication with you, we will gradually explore the target group and concept of the line, in line with the positioning of your brand. No matter whether it’s a functional jacket, fitness collection or T-shirt print: I will develop the right concepts and design for your new or existing line.

DESIGN YOUR COLLECTION

  • Trend research and idea brainstorming based on your briefing
  • Development of a design or range concept
  • Design of 2-3 proposals per design for choice and colour variants
  • 1. preview, coordination with you, selection of the design proposal, corrections if necessary
  • 2. preview of the selected design for acceptance
  • Finalisation of the design: technical sketch with description and details, colour variants, colour chart based on the Pantone Colour System or COLORO
  • Delivery of the final files as PDF, JPG or PNG file

    DESIGN PRINT MOTIVS, LABEL AND EMBROIDERIES

    • Trend research and idea brainstorming based on your briefing
    • Placed Prints
    • Allover Prints with repeat
    • Single motifs as labels or embroideries
    • Accessories package like zipper puller, neck label, woven tape with your logo
    • Fine tuning with you and if necessary correction and refinement
    • Finalisation of the design: technical sketch with description and details, colour variants, colour chart on Baisis of the Pantone Colour System or COLORO
    • Delivery of the final moodboard as PDF, JPG or PNG file

    Are you not sure what you actually need and would like me to advise you first? Then send me a short mail to hello@moject.de.

    MOJECT   I   Christine Sweers   I   hello@moject.de

     

    ABOUT        REFERENCES       CONTACT       IMPRINT       PRIVACY POLICY

    © Christine Sweers 2021, All rights reserved