DOPINAMINE DRESSING – colour trend S/S 22

A year ago we designers were still wondering how post-pandemic fashion would look like. With the return of freedom step by step, I feel very attracted by bright and optimistic colours. This is reflected in my latest moodboard Sunset Love.

The current fashionshows for S/S 2022 in Berlin, Copenhagen or New York confirm this big desire for colour what we have now: with DOPINAMINE DRESSING  you can boost your mood with colours.

It is a known fact how closely colour is associated to our emotions, and that wearing a specific color has a huge influence on our mood. Dopinamine Dressing is one of the biggest trends after the pandemic.

The international catwalks are dominated by bold, bright and positive colors which reflects the return to the delicate freedom, the cheerfulness about celebrating life with loved ones, having the opportunity to dress for a special occasion.

This is what VOGUE writes in a recent article about DOPINAMINE DRESSING at Copenhagen Fashion Week:

„In fact, “dopamine dressing” has become one of the biggest trends to emerge from the pandemic – a term used to describe the mood-boosting effect that fashion can have. Zingy orange, apple green and hot pink have been among the most popular shades in the Danish capital so far this season. Eye-catching prints, too – as seen on the catwalk at Stine Goya, Soulland and Baum und Pferdgarten – have brought a renewed sense of optimism as we return to IRL shows, with many taking a more-is-more approach to styling.“

In  „DOPINAMINE BRIGHTS HIT NEW HIGHS“  WGSN describes this trend as follows:

„As the world begins to recover from the impact of the pandemic, consumers are connecting with unapologetically upbeat colors that bring a sense of much needed optimism and joy. With global lockdowns in place people gravitated towards colors that reassure, soothe and offer comfort during times of crisis. The appetite for neutrals grew expediently during the pandemic as consumers wanted to feel protected and grounded.“

PANTONE sees the new ELECTRIC PASTELS as an expression of the need for joyfulness.

They are more bold and saturated than the pastels of previous years and express a certain power. See here my personal choice of the Pantone colour palette:

In this digital era, this colour palette also represent our desire for luminosity of colors, as well as a certain nostalgia. Some tones are reminiscent of Miami in the 80s or the looks of the 90s.

These are colours such as PANTONE 15-1243 Papaya, PANTONE 14-0443 Kiwi Colada and PANTONE 15-1435 Desert Flower.