I can help your company translate your ideas into a successful design that suits your target audience and is ready for implementation.
I CAN SUPPORT YOU IF…
• you have fragments of an idea for a new line in your head, but not quite sure what the design should look like
• you are seeking a design that suits your brand philosophy
• you want to get advice on what amount of trend is right for your collection
• you need professional design documents for seamless prototyping?
With more than 20 years of experience I develop professional design concepts for brands of the fashion and sports industry. I know the market, how to analyze trends and transform them into a commercial collection for my clients. I filter trends for you to create an aesthetic design for your collection based on your individual vision. I help you create a high-quality line that attracts new customers through standout, up-to-date design: design that signals longevity, impresses with quality, is internationally viable and lets you achieve your goals.
HOW I WORK
I do the trend research based on your briefing to create a concept tailored to your needs. I filter trends for you to create an aesthetic design based on your individual vision.
I develop a single items or a complete collection tailored to your product line and target group. Design with a red thread that runs through it, and detail solutions that make the styles special.
Together, we can start by exploring the target group and concept of the line step by step, in close collaboration. For your choice, I prepare several design proposals as first direction and work them out for acceptance.
From then me and Andrea sat under one roof, followed our respective priorities, but also complemented each other perfectly in joint projects.
In 2017 we went separate ways, but Andrea will remain on the team as a children’s clothing expert.
In 2015, I became a member of the IDEAS Sports Design Network, an international association of product and fashion designers who also showcased at trade shows. As one of six design studios I developped the IDEAS colour forecasting book two times a year and rediscovered my huge passion for colours and moodboards.
Besides my work as designer I started to run an inspirational blog in 2018. My first trendbook for sale followed a few months later.