WHY I DO WHAT I DO
No time to research the latest trends, but still want to be up to date?
Have fragments of an idea for a new line in your head, but not quite sure what the design should look like?
Seeking a design that suits your brand?
Want to get advice on what amount of trend is right for your collection?
Looking for an interesting design with attention to detail?
Need professional design documents for seamless prototyping?
AS FREELANCE ACTIVEWEAR DESIGNER AND TREND EXPERT, I CAN HELP YOUR COMPANY TRANSLATE YOUR IDEAS INTO A SUCCESSFUL DESIGN THAT SUITS YOUR TARGET GROUP AND IS READY FOR IMPLEMENTATION.
“The extraordinary design of Christine sets our brand apart and helps us to attract new customers.”
Lou Windau, product manager MODEKA
I do the work for you and stay updated at the important trade fairs and trend portals on the web, so you can breathe easy.
With my passion for the perfect graphic elements such as prints, labels, and accessories I can round off your collection, and put eye-catchers in the mix. This part is a lot of fun — it’s where I can completely give in to the flow of spontaneity and coincidence, which creates great creative results.
Stay one step ahead and get your free dose of inspiration.
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How does the customer tick, how much trend is appropriate, how can I win them over?
It’s always an exciting challenge to use my special antennae to sense what the customer wants.
Have a look at my client list here ->
And to develop something irresistible from this sometimes sparse information. To get a feel step by step, to inspire and persuade the client with a beautiful design, to implement the product with great attention to detail and place it on the market for the best possible results.
Book a no-obligation, introductory conversation by phone or Skype. You can make an appointment here to start reviewing the first questions.
Story
My DIY habit started at age 11 because there were hardly any cool clothes where I came from. After learning all the needlework techniques, I finally got hooked on sewing.
During my studies in fashion design, what fascinated me most was how to create a concept, a huge performance, a collection from a tiny bit of inspiration, one single term. To face the challenge of creating quite a lot out of NOTHING.
After my getting my dream degree in fashion design and my first dead-end job in women’s clothing, I got the offer to design motorcycle clothing on the side.
At first less than enthusiastic, I accepted the challenge; I actually loved fine fabrics and feminine design, but on the other hand, I’d always had a weakness for futuristic design and science fiction. I sensed that this could be my springboard to self-employment. And it was the start for me as freelance activewear designer. As time passed, I became more and more aware of how much these seemingly contradictory areas inspire me. The combination of fashion and function shaped my work.
Motorcycle clothing turned out to be a great niche and soon other categories were added, such as skiwear, outdoor, workwear. Fitness and yoga clothing, my personal favorites, and swimwear help me live out my fondness for feminine, fashionable details. Here you can find some client works of the past I am allowed to present to the public.
I loved being my own boss and enjoyed being the only person who is responsible for success and failure.
That doesn`t mean that there were no hard times – yes, they happened and the challenge is to keep on going and create yourself new from time to time, and grow.⠀⠀⠀
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After that my first trendbooks were released which is so fullfilling.❤
PROFESSIONAL BIO
Christine is a specialist in activewear design and functional fashion. She offers tailor made trend concepts and design solutions to the sports market. The combination of fashion and function is significant for her work. As a graduate fashion designer she held her first permanent position in young womenswear and sportswear. She already was having first experiences with pattern optimization and sourcing in international production sites; the first ones were in Turkey. When she started her own business in 1999, she traveled to China and the Philippines for pattern optimization and prototyping. In 2001 she founded the design studio “MOJECT” with her best friend and former colleague Andrea Liesert. From then they sat under one roof, followed their respective priorities, but also complemented each other perfectly in joint projects. In 2017 they went their separate ways, but Andrea will remain on the team as a children’s clothing expert. In 2015, Christine became a member of the IDEAS Sports Design Network, an international association of product and fashion designers who also showcased at trade shows. As one of six design studios she developped the colour forecasting book of the group two times a year and rediscovered her passion for colours and moodboards. Besides her work as designer she runs a blog in 2018 with trends and creative inspiration. In her blog you`ll find free forecasting moodboards or trend reports of the related trade fair shows. Her aim is to provide sports brands with inspiration and ideas, to help them to create an initial concept and an outstanding collection. Her first trendbook for sale followed in 2019.
Christine loves to photograph, dance and spend time outside. She lives with her family and cat in Aachen, Germany, surrounded by a huge garden.
Member of IDEAS sports design network and VDMD- association of German fashion and textile designers
INTERESTED IN COLOUR TRENDS & FABRICS ACTIVE WEAR Winter 22/23?
Get my new trend magazine A/W 22/23 with the latest fabrics of PERFORMANCE DAYS, colour cards and textile innovations inside.
MOJECT I Christine Sweers I hello@moject.de
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