FASHION Color TREND A/W 24/25

by WGSN + COLORO

These colors are supposed to be directional for the next seasons. Read here why WGSN chose these colors ongoing economic, political and environmental crises, a sense of uncertainty. 

APRICOT CRUSH 024 – 65 – 27, Color of the year 2024 :

• focus on balanced lifestyles that nourish the body and mind
• orange as a versatile, transseasonal shade
• embodies a full spectrum approach to health and wellbeing
• encompassing the natural vitamin- and antioxidant-rich benefits of apricots and oranges

“Through times of so much uncertainty, Apricot Crush continues to confirm its importance, acting as a colour full of hope and positivity.”

INTENSE RUST  015 — 33 — 25 :

• a transseasonal brown that evokes feelings of stability
• balancing luxury with a raw, earthy edge
• reminiscent of soil, full of warmth and calm texture

” This colour communicates authenticity, quiet luxury and promotes a return of classic design. “

MIDNIGHT PLUM 151 — 22 — 09 :

•  a powerful dark purple that connects to themes of space exploration and the metaverse
•  a tinted dark close to black, celebrates darkness, connecting to a sense of mystery

“It aligns with the increasing consumer desire for escapism .”

SUSTAINED GREY 035 – 73 – 04 :

• continuing importance of neutrals and more sustainable colour choices
• celebrates recyclability and the pursuit of ‘just enough’
• representing practicality and reliability, this colour is foundational and grounding with a utilitarian edge

“It speaks to promoting balance and slowing down, as a timeless shade with transseasonal and long-term appeal.“

COOL MATCHA 055 – 85 – 20:

•  a tinted pastel with a soothing and calm quality
• connecting both nature and technology
• it highlights the importance of developments in nature-powered bio and plant-based materials, dyes, pigments and energy sources

“As consumers continue to deal with feelings of anxiety and stress, we look to colour to help soothe the mind and bring a sense of rest and reflection. Cool Matcha is a quiet, pacifying pale with a therapeutic quality.”

Read more about the WGSN key colors A/W 24/25 here.