VIVA MAGENTA – 3 ACTIVE WEAR LOOKS

“This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.” 

What Leatrice Eiseman says, the Executive Director of the Pantone Color Institute:

“In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

LEARN MORE AT → PANTONE

Each season Pantone dedicates one color of the year for fashion, home and product design. I´m still wondering how to use in fashion or sportswear and how to combine with other colors. For that, I created 3 daily active wear looks with Viva Magenta in combination with other colors.