Pantone has just chosen the color of the year 2019: 16-1546 Living Coral. The vibrant and warm color is described by the Pantone Color Institute as follows:
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. “
The Pantone fashion color 2018 represents modern life and is often represented in social media. Living Coral stands for optimism and playful expression. It´s one of my favourite colors. For some seasons it has been appearing in colour cards for active wear and provides the energy that a sports color card needs.
With my moodboard I want to show a few facets of this color: natural, modern, playful, warm, spiritual and energetic.
It`s a color system for designers and manufacturers worldwide, the network covers more than 75 countries. It contains more than 2300 colors. Easy selecting and communicating by their special Pantone-number simplify the work between designer and manufacturer.
There are tow color systems: one for fashion & product design, one for print and packaging design. Each system has its own book and guide on paper. For fashion are the colors also available on cotton and nylon.
Since 2000 the Pantone Color Institute selects a colour of the year. Trend experts check new trends all around the world. Influences can come from art, fashion, all areas of design, traveling and socio-economic conditions. Also new technologies, materials , social media are important for choosing the colour of the year.
Check out this overview of the last selected colors !
Take a look at this colour range, my contribution for the IDEAS colour forecast Summer 2019. See how Living Coral fits with green tones:
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