Color TREND S/S 25 by WGSN + COLORO
These colors are the new color direction by WGSN, the World Global Style Network, for the next seasons. This is what they say about it:
“This season’s colors reflect a significant shift towards strategic imagination, where innovative ideas will be crucial in solving the challenges arising from a continued period of disruption, volatility and uncertainty.”
Discover the meaning of the 5 key colors here:
FUTURE DUSK 129 — 35 — 18, Color of the year 2025 :
A tone with a mood of mystery and escapism between blue and purple which offers surreal and futuristic qualities.
“Future Dusk’s surreal and otherworldly qualities align with the influence of the second space age, giving it a celestial appeal.”
TRANSCENDENT PINK 021 — 80 — 08 :
A grounding and balancing tone which is more a greyish neutral as a pink. This color is often seen in the metaverse and epresses stability and calmness.
“As a versatile color that can span across genders, demographics and seasons, it will also be commercially dependable. “
AQUATIC AWE 086 — 70 — 25 :
A colour which combines the artificial with the natural: it has a synthetic quality by standing for fantastic digital worlds, but also reflects the mysterious world of nature.
“It is also influenced by a growing focus on bio-synthetic streams, where bio-manufacturing and lab-grown materials are used as a more ressource-efficient alternative to natural materials.“
SUNSET CORAL 009 — 58 — 31 :
An color full of enery which stands for the feel of joy and the enjoying life`s pleasures.
“Its saturation level also gives it an immersive quality, which taps into the virtues of slowing down as a form of self-care, and embracing idleness – which has traditionally been looked down on – as an antidote to our obsession with productivity.“
RAY FLOWER 037 — 82 — 32:
A warm and inviting color inspired by a sunflower project which protects biodiversity.
“This color has an inherently optimistic and wholesome quality that aligns with a growing focus on more radically considerate approaches to sustainability, where the environment is treated as a co-client in design and production, and nature is treated as a board member in business.“
Read more about the WGSN key colors S/S 25 here.