Oct 26, 2021

wgsn colours aw 23-24

Color TREND A/W 23/24 by WGSN + COLORO

These colors are supposed to be directional for the next seasons.

In my opinion a quite beautiful palette that reminds me to the movie “DUNE”: as covered with a layer of dust, a bit mysterious and at the same time very modern.
The colours are intended to reflect the needs of health and healing, travel and discovery or calmness and rest.

This is where the colors stand for:

DIGITAL LAVENDER -134 -67 -16, COLOUR OF THE YEAR 2023, is still on board and express “the growing demand for health-boosting digital therapy and calm-tainment.”

ASTRO-DUST – 010-42-20 : related to space exploration it stands for a dusty Mars red, and “captures the desire to explore remote terrains and planets.”

GALACTIC COBALT – 120-28-32: inspired by new spaces and the Metaverse it reflects “Transformative, technologically driven experiences”  which “connect to escapism and extended reality.”

SAGE LEAF – 072-45-06: a colour to slow down, rest and reflect ; due to overstimulation the consumer needs an environment that reduces the stress level in the brain. Good to use at home for walls or interior.

APRICOT CRUSH – 024-65-27: this bright but pale orange tone gives fresh energy to the colour palette; it provides warmness and joy to neutral or playful colour tones.

WGSN Key Colours AW 23_24

More details about the key colours A/W 23/24 here >>>

The WGSN colors are translated by the COLORO color system.

This system works totally different than PANTONE: it`s is an intelligent, logical system with 3,500 colors, each with a unique seven-digit code. The first three numbers represent the hue, the second two represent the lightness, and the last two represent the chroma value.


Are you looking for the new trend colors Summer S/S 23?

In my new ACTIVE TREND MAGAZINE S/S 2023 I show you selected color directions, combinations and how to use them for specific sports categories. Get now your dose of inspiration here.


trend forecast s 23



The key colours Digital Lavender & Galactic Cobalt  caught my eye when I was looking for new colors for summer 23: in the digital world lavender and cobalt blue are very close together and inspire many fashion collections.

digital lavender and coblat blue
Image: Shubham Dhage


How this extraordinary color combination looks like translated into real clothing is shown in the S/S 2022 summer collection of Ambush.

And the Dutch design studio Raw Color use it for their amazing “Sea Level Socks”, by the way a great project which communicates climate change through textiles:


Image: Sea Level Socky by RAW COLOR


No doubt that I would also add this color combination to my Active Trend Magazine S /S 2023.

See here a sneak preview of  color combinations and print proposals in my trend story  “DIGITAL INFUSION”:

Besides trending color combinations in my new magazine you will find further inspirations for your next design concept.

If you are interested to know more and work with it click here.



Interested in trends and design directions for S/S 23?

Get here your free preview!

Join my community and save your free demo version of my Active Trend Magazine S/S 2023. As part of my mailing list you receive appr. two times a month inspirational news and trends for active fashion.